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Headline in today's INSIDE RADIO –"VSS Sees Major Shifts in Media"
It’s not that “the sky is falling” on traditional media, it’s that traditional media is just getting the message that’s of most interest to me. This story in today’s Inside Radio may be news to the...
View ArticleIt's official. Radio IS in trouble! Social Media is the answer.
My blog post of 8/5 caused quite a stir among members of the Linkedin Group Radio & Television Professionals Network. My words sparked a heated debate about whether or not the radio business IS in...
View ArticleIn this web 2.0 world it's hard to get lost
The Seattle Times ran a story yesterday about a man who awoke in Seattle’s Discover Park, flagged down a bus driver and was taken to Swedish Hospital suffering from a severe bout of amnesia. Today’s...
View ArticleFuture Ad Spend To Be Determined by 5 Factors
Diane Mermigas, Editor at Large at Media Post offered this brilliant insight last Friday. As many have forecast that we have hit the bottom in ad spending, Mr. Mermigas points to the facts that: 1....
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A Grand Scam that's a Grand Slam!
Ivar Haglund opened a Seattle aquarium and restaurant over 70 years ago. He was the consummate marketer with an amazing knack for discovering amazing opportunities to exploit his brand and grow his...
View ArticleOne word every elected official should learn from Scott Brown
Scott Brown, Senator-elect from Massachusetts was interviewed this morning on The Today Show by Meredith Vieira. As I listened to the interview one word delivered by Senator-elect Brown got my...
View ArticleCoca-Cola "Happiness Machine" moves the smile to Social Media
“New Coke” marketing stays true to brand Coca-Cola has a long history of making us smile, understanding that our smiles will, in turn, keep their shareholders smiling. Their latest viral campaign is...
View ArticleComcast spends to rebrand as XFINITY. Let me explain . . .
A brilliant move by Comcast. Instead of focusing attention (money) on really improving customer service, or perhaps doing something valuable for the consumer like NOT playing games with pricing,...
View ArticleABC is about to cut 300 – 400 jobs. Why is that good news?
In my last post, I talked about the challenges facing local TV Stations. Shrinking audiences, new fees from the networks that used to pay them, competition from nearly everything electronic. Yesterday...
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10 Reasons Mark Zuckerberg is Time Magazine’s Person of the Year
I wish I could take credit for today’s blog post, but I’m only regurgitating what David Kirkpatric (former technology writer for Fortune Magazine and author of The Facebook Effect: The Inside Story of...
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